SELECTED WORK
Results with
a strategy behind them.
The business challenge, the decisions I made, and the outcomes documented in the campaign reports.
ECOMMERCE / WELLNESS01
Earth’s Secret
One hero product.
A clearer path to scale.
4.88×growth in monthly new subscriptions
Explore the case study LEGAL / LEAD GENERATION02
The Halpern Law Firm
Search captured intent.
Social expanded the opportunity.
25 → 92monthly Meta-attributed leads
Explore the case study LOCAL / APPOINTMENT GROWTH03
Massage & Spa
The follow-up made
the offer work harder.
112bookings from 270 leads
Explore the case study B2B / CREATIVE STRATEGY04
HOCATT
Make a complex product
a clear business decision.
10UGC concepts and scripts
Explore the case study DIGITAL EDUCATION / LAUNCH CREATIVE05
Amy Porterfield
High-volume creative
under launch pressure.
600static concepts directed in two weeks
Explore the case study AI / CONVERSION SYSTEMS06
AI Lead-to-Booking Systems
Faster conversations.
A clearer path to booking.
~2 minreported response time across AI implementations
Explore the case study ECOMMERCE / BRAND STRATEGY07
Slick Byron Bay
A distinctive brand.
A reason to choose it.
3documented prospecting copy directions
Explore the case study ECOMMERCE / BEAUTY08
Curly-Hair Ecommerce
Specific audience.
Stage-specific creative.
9.38×reported campaign ROAS
Explore the case study What the numbers mean
Each case keeps its original currency, reporting period, and attribution. Platform leads, bookings, and revenue are different outcomes. Creative strategy samples are presented as work samples, with no campaign results implied.
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