Performance creative strategy
Turn audience understanding into a clear testing direction.
- Customer and competitor research
- Concepts, angles, and hooks
- Video scripts, UGC briefs, and storyboards
- Static concepts and creative analysis
WAYS TO WORK TOGETHER
Senior thinking.
Hands-on delivery.
For brands and agencies that need creative strategy, paid media ownership, and a clearer path from attention to conversion.
Paid media strategy & management
Connect campaign decisions to the business outcome.
- Meta, Google, TikTok, and LinkedIn
- Campaign structure and budget pacing
- Audience, offer, and creative tests
- Performance diagnosis and optimization
Funnel & conversion systems
Make the journey after the click work harder.
- Offer and landing-page review
- Lead forms and appointment flows
- Speed-to-lead and follow-up automation
- AI voice and chat workflow strategy
Audit & strategic direction
Find the bottleneck before deciding what to change.
- Account, creative, and funnel audit
- Prioritized opportunities
- Measurement and testing plan
- Production and team direction
MY PROCESS
It always starts with an audit.
Audit
Review the account, creative, offer, funnel, and conversion path. Identify where growth is getting stuck.
Research
Listen to the audience. Study their language, beliefs, objections, and the alternatives already competing for attention.
Strategy
Define the message, proof, angle, format, and test hypothesis. Choose the business outcome that will judge the work.
Production
Translate the strategy into scripts, briefs, storyboards, and visual direction for designers, editors, and creators.
Analysis
Review creative and campaign signals alongside conversions and lead quality. Decide what to refine, stop, or expand.
EXPERIENCE IN HIGHLY REGULATED INDUSTRIES
Performance thinking.
Compliance built into the work.
I bring extensive experience across health, wellness, and legal services—where the claims, language, and creative choices matter as much as the campaign results. Compliance informs how I research, develop messaging, direct creative, and review campaigns.
Flexible scope, clear ownership.
Start with an audit or strategy sprint, bring me in for a campaign build, or work with me as an ongoing growth partner. We define the scope around the problem, your team, and the work that needs to happen.
LET’S WORK TOGETHER