Operational simplicity
A concept about the space, training, and maintenance burden of multiple devices.
B2B / WELLNESS TECHNOLOGY
Make the buyer’s
business decision clearer.
Creative strategy for HOCATT focused on what clinic owners needed to understand before considering a new wellness service.
10UGC concepts and scripts
30–45 secscripted video formats
5recommended first-batch concepts
The creative challenge
A complex equipment offer can become a list of features. The brief reframed the conversation around space, staff training, maintenance, differentiation, and how a new service could fit the practice.
The message strategy
Make the product relevant to a practice-growth decision. The concepts addressed buying objections, product education, the client experience, and different practice types. The next step was a request for the HOCATT information kit.
INSIDE THE BRIEF
One audience. Several reasons to care.
The investment decision
A concept that asks whether equipment can support a service worth returning for.
Practice differentiation
A concept about creating a distinctive service in a crowded wellness market.
Production direction
The work includes hook options, timed scripts, visual cues, creator settings, B-roll requirements, on-screen text, and calls to action. The brief also identifies language to avoid, including unsupported disease and guaranteed-result claims.
This case demonstrates strategic and production work. No campaign performance or medical efficacy is claimed.
ORIGINAL WORK
Explore the UGC concepts and scriptsView the underlying report and its measurement notes.
LET’S WORK TOGETHER