PERFORMANCE CREATIVE STRATEGIST & MEDIA BUYER

Winning creative
starts with
understanding
people.

I connect buyer psychology, paid media, and the journey after the click to help brands turn attention into revenue.

Kristine Lazo in a cream blazer — KRISTINE LAZOStrategist by thinking.
Builder by doing.

$82Mrevenue contribution

$9Mad spend managed

300+ad accounts managed

10+ yearsin performance marketing

Career-wide figures across paid acquisition campaigns. Selected campaign results below have their own periods and attribution.

FEATURED EXPERIENCE / DIGITAL EDUCATION

Launch creative for
Amy Porterfield.

Through The Ad Girls, I directed high-volume static creative for Amy Porterfield’s DCA launch—turning limited initial information into clear messaging, performance angles, and production-ready concepts.

Creative direction & paid media support · The Ad Girls

Explore the Amy Porterfield case

~600static creative concepts

2 weeksproduction window

~98%reported approval rate

Engagement outcomes reported in my portfolio materials.

SELECTED CASE STUDIES

The thinking.
The measurable difference.

All case studies

ECOMMERCE / WELLNESS01

Earth’s Secret

One hero product.
A clearer path to scale.

4.88×growth in monthly new subscriptions

Explore the case study

LEGAL / LEAD GENERATION02

The Halpern Law Firm

Search captured intent.
Social expanded the opportunity.

25 → 92monthly Meta-attributed leads

Explore the case study

EXPERIENCE IN HIGHLY REGULATED INDUSTRIES

Performance thinking.
Compliance built into the work.

I bring extensive experience across health, wellness, and legal services—where the claims, language, and creative choices matter as much as the campaign results. Compliance informs how I research, develop messaging, direct creative, and review campaigns.

HEALTHWELLNESSLEGAL SERVICES

CREATIVE PORTFOLIO