A strategist who stays
close to the work.

I bring the creative and commercial sides together.

I’m Kristine Lazo, a performance creative strategist and paid media marketer. My work combines buyer psychology, creative testing, media buying, and the conversion systems that turn an enquiry into a customer.

Through Bold Conversions and agency partnerships, I’ve worked across health and wellness, ecommerce, legal services, coaching, and local businesses. I stay hands-on in the accounts while guiding designers, editors, and client strategy.

Compliance is a core part of my approach. I bring extensive experience in highly regulated health, wellness, and legal services, shaping messaging and creative with attention to claims, audience sensitivity, and review requirements.

I care about why people act, what the numbers are really saying, and what the team should do next.