INDEPENDENT STRATEGIST / SELECTED WORKLet’s connect

CREATIVE PORTFOLIO

Built around a belief.
Expressed in the right format.

My work connects customer research to concepts, hooks, scripts, visual direction, and testable creative. Video and static each have a job to do.

FEATURED WORK / THE AD GIRLS

Amy Porterfield

Launch creative direction: approximately 600 static concepts in two weeks, with a reported approval rate near 98%.

Explore the creative case

FEATURED BRIEF / WELLNESS

HOCATT

Ten UGC concepts with hooks, timed scripts, creator direction, and guidance on unsupported claims.

Read the creative case

THE THINKING BEFORE THE AD

What does the buyer need
to believe before they act?

I start with the audience’s desires, frustrations, previous attempts, and objections. That insight becomes a message, a visual story, and a test hypothesis.

Browse strategy documents

VIDEO DIRECTION

Strategy you can see.

All video work

FEATURED VIDEO / HOCATT

The work behind the practice-growth story.

Destination Clinic Implementation Walkthrough It’s a Lot of Money

Videos open in the original Google Drive viewer.

CREATIVE DIRECTION

A clear message.
Across static and video.

Selected creative direction work, organized by collection, with no individual-ad performance claim attached.

CREATIVE WORKFLOW

AI supports the work.
Judgment directs it.

I use AI for research support, concept development, and production speed. I review the evidence, message, brand fit, and compliance considerations before creative reaches the audience.

My experience in health, wellness, and legal services brings particular attention to claims, sensitive language, and the review process.

LET’S WORK TOGETHER

What’s the next growth
problem we can solve?

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