GOOGLE ADS
Capture existing intent
Match legal searches with relevant Pennsylvania representation, clear information, and a direct path to a free case review.
LEGAL / PAID SEARCH & SOCIAL
Two channels.
Two distinct acquisition jobs.
I helped The Halpern Law Firm strengthen high-intent search acquisition and build a separate Meta prospecting and retargeting system.
25 → 92monthly Meta leads, July–November
279Meta-attributed leads across five months
$68.16November retargeting CPL
The growth constraint
The Pennsylvania law firm relied heavily on existing Google search demand. Meta needed to reach prospective claimants earlier and reconnect with people who left without requesting a case review.
What I owned
I led search campaign optimization, Meta campaign architecture, budget allocation, audience testing, creative strategy, ad copy, reporting, and strategic recommendations.
The channel strategy
META ADS
Build familiarity and recover interest
Consolidate fragmented tests into broad Pennsylvania prospecting and warm-audience retargeting, supported by educational and trust-building creative.
NOVEMBER 2025 / META ADS
Prospecting and retargeting each contributed.
| Acquisition layer | Platform leads | Cost per lead |
|---|---|---|
| Broad prospecting | 48 | $125.38 |
| Retargeting | 44 | $68.16 |
The two primary ad sets produced 1,355 landing-page views in November.
Search performance
During July 5–18, 2025, Google Ads recorded 89 conversions from 822 clicks on $19,522.07 in spend. A separate July 1–18 auction report showed 76.93% search impression share.
Google conversions and Meta leads use different definitions, attribution systems, and periods. They are reported separately. Qualified claimants, signed cases, and legal revenue were not verified in this report.
LET’S WORK TOGETHER