DIGITAL EDUCATION / LAUNCH CREATIVE

Amy Porterfield:
600 static concepts in two weeks.

A high-volume launch creative engagement completed under tight conditions: limited initial information, an unfinished landing page, and a need for fast, approval-ready creative direction.

Client context: Amy Porterfield / DCA 2023 launch
Role: Senior Facebook Ads Strategist / Performance Creative Strategist at The Ad Girls
Scope: Static creative direction, messaging, and performance angles
Documented campaign context: Approx. $150K over three weeks; another résumé version cites $600K over three months

600static concepts directed in two weeks

~98%reported approval rate

$12Mtotal revenue the campaign contributed to

The challenge

The work began with only basic campaign information while the landing page was still unfinished. The creative system needed to move quickly without losing strategic consistency or approval quality.

What I owned

I directed headline directions, messaging variations, static ad layouts, and performance-focused creative angles. I also supported client communication, creative direction, campaign execution, and ROI-focused optimization as part of The Ad Girls team.

The creative system

Build volume around a clear offer. Create enough structured variations to give the launch a meaningful testing surface.
Keep the message coherent. Vary the hook, framing, and visual treatment without scattering the campaign across unrelated ideas.
Design for approval speed. Translate the strategic direction into clear, production-ready static concepts that could move through review efficiently.
Stay close to performance. Use response signals and ROI priorities to guide which creative directions deserved further attention.

DOCUMENTED OUTCOME

Fast creative production with unusually high approval.

Source materials report approximately 600 static creatives in two weeks, with close to 98% approval across headline directions, messaging variations, static layouts, and performance-focused angles.

Different résumé versions describe the campaign period and spend differently: one cites approximately $150K over three weeks; another cites a $600K Facebook campaign over three months. The $12M figure is described as campaign revenue contribution, not personal revenue or a client endorsement.

Why it belongs in this portfolio

Amy Porterfield is a recognizable digital-education name, but the authority here comes from the work itself: high-volume creative direction, speed under launch pressure, and the ability to maintain strategic quality while the campaign infrastructure was still catching up.

ORIGINAL WORK

View the Amy Porterfield work folder

View the underlying report and its measurement notes.

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